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Case Study: Roofing Traffic in a Competitve Digital Landscape
The Background:
This case study is based on our client in the Roofing Industry based in Charleston SC and specializes in residential and commercial roofing services. They have been in business for over 15 years and offer a range of services, including roof repair, replacement, and maintenance.
The Challenge:
Despite their excellent reputation, our client was struggling to generate leads from their online presence. Their website was outdated, and they were not appearing in local search results for critical keywords like "roof repair Charleston" and "commercial roofing contractors SC.
Key Objectives:
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Increase online visibility and rankings for relevant keywords in the Charleston area.
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Generate qualified leads and inquiries for roofing installations and repairs.
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Establish our client as the go-to roofing contractor for high-quality services in Charleston.
Our Solution:
The Gracely Marketing Strategy
Gracely Marketing implemented a comprehensive local SEO strategy, which included:
Local SEO Optimization
Local citation building and optimization of Google My Business (GMB) listing.
On Page SEO Optimization
On-page SEO optimization, including keyword research and content creation focused on high-traffic roofing terms.
Content Development
Developed informative and engaging content focused on addressing common roofing concerns and providing valuable insights to homeowners. Created blog posts, articles, and FAQs optimized for relevant keywords to attract organic traffic and establish authority in the roofing industry.
Link Building Campaigns
Launched strategic link building campaigns to acquire high-quality backlinks from authoritative websites in the construction and home improvement sectors. Leveraged partnerships with local businesses, industry associations, and media outlets to enhance online credibility and domain authority.
Website Optimization
A complete website redesign to improve user experience and mobile responsiveness.
Our Results:
Conclusion:
Through the partnership with Gracely Marketing, we significantly transformed their digital presence and lead generation capabilities. Through a comprehensive local SEO strategy that included a website redesign, on-page optimization, local citation building, and a robust review generation strategy, the company achieved remarkable results. Within six months, they experienced a 300% increase in organic website traffic and a 75% boost in leads generated from their website. They also secured first-page rankings for over 10 high-value local keywords and saw a 50% increase in phone calls and inquiries from their Google My Business listing. This case study highlights the critical impact of a well-executed SEO strategy in enhancing online visibility and driving business growth.