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Case
Study:
LOW COUNTRY HARDSCAPES
Enhancing Online Visibility and Lead Generation for a Local Hardscaping/Landscaping Service in Charleston, SC
The Background:
Low Country Hardscaping Construction is a family-owned business based in Charleston, SC, specializing in landscape design, construction, and maintenance services. Despite their exceptional craftsmanship and reputation in the local community, LC Hardscaping Construction faced challenges in attracting new clients and expanding their customer base. They approached Gracely Marketing to improve their online visibility and generate more leads through strategic PPC advertising campaigns.
Key Objectives:
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Increase online visibility for LC Hardscaping Construction in the Charleston, SC area.
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Generate qualified leads and inquiries for hardscaping construction services.
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Maximize ROI from PPC advertising campaigns.
How did we do it?
The Gracely Marketing Strategy
LC Hardscaping aimed to enhance online visibility and attract leads. Gracely Marketing developed a targeted PPC strategy for local homeowners and businesses in Charleston, focusing on precise keyword targeting and compelling ad creatives. Here are the actions we took:
Keyword Research
Conducted in-depth keyword research to identify high-intent keywords relevant to hardscaping construction services in Charleston, SC, including terms such as "hardscaping contractors Charleston" and "landscape design services SC."
Campaign Planning
Developed customized PPC campaigns targeting local audiences in Charleston, SC, with ad groups focused on specific services offered by LC Hardscaping Construction, such as "landscape design," "hardscaping," and "outdoor living spaces."
Ad Copy Optimization
Crafted compelling ad copy highlighting LC Hardscaping Construction's unique selling propositions, including their expertise, reliability, and commitment to quality craftsmanship. Implemented ad extensions to provide additional information and encourage clicks.
Geo-Targeting
Implemented geo-targeting strategies to ensure ads were served to users located within the Charleston, SC area, maximizing relevance and minimizing wastage of ad spend.
Landing Page Optimization
Created dedicated landing pages optimized for conversions, featuring clear calls-to-action (CTAs), contact forms, and relevant information about LC Hardscaping Construction's services.
Continuous Monitoring and Optimization
Monitored campaign performance closely, analyzing key metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Implemented ongoing optimization strategies, including bid adjustments, ad copy testing, and keyword refinements, to improve campaign performance and maximize ROI.
The Gracely Marketing Results:
Conclusion:
Through strategic PPC advertising campaigns tailored to the unique needs and objectives of LC Hardscaping Construction, Gracely Marketing was able to significantly enhance their online visibility, generate more qualified leads, and maximize ROI from their digital marketing efforts. By leveraging targeted keywords, compelling ad copy, and continuous optimization strategies, LC Hardscaping Construction was able to establish a strong online presence and attract more customers in the competitive landscaping construction market in Charleston, SC.