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Case Study: Dental Clinic SEO
The Background:
Our client in the Dental Industry has been around for 12 years and had a great patient retention rate. Despite being a well-established clinic, they faced challenges in attracting new patients through their online channels.
The Challenge:
The clients website was not optimized for local searches, and they had minimal online engagement. They were also facing stiff competition from other dental clinics in the area, making it difficult to stand out.
Key Objectives:
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Increase organic traffic through digital channels
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Introduce content to start gaining local authority on targeted keywords.
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Generate new patient leads and inquiries for the dental practice.
Our Solution
The Gracely Marketing Strategy
Gracely Marketing developed a tailored local SEO plan to enhance their online presence:
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Conducted a thorough SEO audit and revamped their website content to include targeted keywords.
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Created local-focused blog content addressing common dental concerns and procedures.
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Optimized their GMB profile and encouraged patients to leave reviews.
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Built local citations and acquired high-quality backlinks from relevant local health and wellness websites.
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Developed and executed a social media strategy to engage with the local community.
The Gracely Marketing Results:
Conclusion:
Our tailored local SEO plan, effectively enhanced their online visibility and patient acquisition efforts. By revamping their website content, optimizing their Google My Business profile, creating local-focused blog content, and implementing a social media strategy, the clinic saw significant improvements. The results included a 250% increase in organic search traffic and a 60% increase in appointment bookings through their website. Additionally, the clinic’s rankings for local keywords improved, and they experienced a noticeable boost in positive online reviews, which enhanced their local reputation. This case study demonstrates the importance of a targeted local SEO strategy in overcoming competition and attracting new patients.